What is ROC
Precious metal with a past, and a future.
ROC stands for Recycled Origin Certified. It describes gold and platinum that has already been used, recovered and refined to be reused time and again, with an independently audited record of where it came from.
A SIMPLE IDEA
Gold doesn't wear out. So why keep digging for more?
Gold and platinum can be melted and refined again and again with no loss of quality. A ring made from recycled gold is chemically identical to one made from newly mined gold — the same purity, the same hallmark, the same lustre.
Recycled gold already makes up around a quarter of the world's supply. What makes ROC different is the proof: every gram is guaranteed to have completed at least one full life cycle with a consumer, and its journey is certified from start to finish.
The four promises
01
Consumer recycled
Every gram has already lived a full life as jewellery or a treasured object before being refined again. Never factory offcuts.
02
Independently certified
Audited under the Responsible Jewellery Council Chain of Custody standard, so every claim can be checked.
03
Verified origin
A documented trail follows the metal from collection, through refining, to the finished piece in your hand.
04
Circular future
Precious metals are infinite, they never wear out. ROC keeps them in use, so the metal in your ring needs no new mine.
Why "consumer recycled" matters
Not all recycled gold is the same.
Often called recycled
Offcuts and filings swept from a workshop floor, metal that never reached a customer. Useful, but not true re-use.
ROC recycled
Metal that has been owned and worn — old jewellery, heirlooms, treasured pieces — before returning to be refined. Genuinely circular.
Who checks?
The Responsible Jewellery Council
The RJC is the jewellery industry's leading standards body. Its Chain of Custody standard requires every business that handles ROC metal — from refiner to workshop — to be independently audited, keeping certified metal separate and every transfer documented.